ASI

RA | AI | RO BECOMES ASI

Same mission.
A name for what comes next.

RA | AI | RO, Responsibly Applied AI & Robotics, is now ASI: Artificial Super Intelligence, responsibly applied. We have worked AI-first from the start, and we know that technology never evolves apart from public policy. As more governments, researchers and markets look beyond today's AI towards super intelligence, we are aligning our name with where the field is heading, and keeping the principle that has always defined us: responsibility.

  • What changesOur name and our home: asi.ong
  • What staysOur team, our partners, our projects and every commitment we have made
  • Why nowTo combine the reach of AI with the ambition of SI, under one clear brand
Follow us on asi.ong ↗

GROWTH

A new stage of growth, not a change of course

The rebrand reflects how far we have come. We keep growing with our team, our partners and our AI business development managers, and with a portfolio of digital properties that we run ourselves or back with venture capital.

Our teamExperts and bootcamp graduates who build, operate and teach, working across Switzerland, Europe, the Americas and Asia.
Our partnersCompanies, schools, cultural centres and associations that host our programmes and develop projects with us.
AI business development managersOur growth team, opening new markets and partnerships for every property in the portfolio.

PORTFOLIO

What we build and back

From our newest launches to our longest-standing platforms: the digital properties we manage or support with venture capital.

  • asi.ongASI — Artificial Super Intelligence, responsibly applied. Our new main address: consulting, training, free digital services and venture partnerships for companies.
  • airesponsibility.chAI Responsibility Switzerland: factual education on children, schools and AI, plus daily comments on AI news with a Swiss view.
  • thebestinthe.worldRankings of the best restaurants, hotels, cities, hospitals and universities in the world, each figure with its source.
  • therichestinthe.worldRankings of the richest people, companies and royals, with sources and dates for every figure.
  • thehottestinthe.worldPopularity rankings of women, men, actors and athletes worldwide.
  • agujabailarina.comAguja Bailarina Atelier: anti-fluid uniforms and scrubs for companies, made to measure by artisans in Líbano, Tolima, Colombia.
  • miprimernovio.comSpanish-language guides for young people on first relationships, consent and sexual health.
  • become-rich.comUpskilling Academy: live-streamed classes in AI, languages and digital income for learners outside the EU.
See all 32 properties ↗

INSIGHTS

AI, work and responsibility

Our analysis of how AI is changing work, regulation and everyday life, and what it takes to keep people employable. Donations fund free upskilling for people whose jobs are automated.

Chatbots pick sides when you push them. Voters everywhere should knowForced to choose, AI models pick political candidates, and they disagree with each other. What that means for voters and for workers who rely on AI every day.Read ↗Labelling AI-made ads: one US state wrote a law, everyone else can build a habitPennsylvania now requires labels on AI-generated advertising. Why a clear labelling habit beats waiting for laws, and what it means for creative jobs.Read ↗Locked away or open to inspection: two ways to make AI models safeOpenAI now trains its top models offline, while ETH Zurich and EPFL published Apertus in the open. Two answers to the question of how to trust AI.Read ↗Google may use Gmail and Photos data for ads. Your employer is still responsibleGoogle's new privacy policy lets connected AI features feed ad targeting. Why the real risk is the employee who connects a business account, and how to fix it.Read ↗Etsy bans AI-made patterns and recipes. Every platform needs the same ladderLabel it, verify it or ban it: how Etsy, marketplaces and the music industry handle AI-made content, and why human craft is becoming a selling point.Read ↗AI found 20-year-old holes in PHP. Governments took websites offlineAI-assisted research found critical PHP flaws on about 70 percent of websites. Why the defence is still ordinary updating, and why IT maintenance skills are in demand.Read ↗AI in customer service: burnout on one side, no measurement on the otherUS agents report burnout as AI takes the easy calls; most companies elsewhere do not even measure their AI agents. How to redesign the human role on purpose.Read ↗Meta delays its AI terms. Publishers show what a fair answer looks likeMeta postponed business terms that could allow AI scraping of news sites. Why licensing beats hidden opt-outs, and why journalism needs sources that can afford to exist.Read ↗Record AI lobbying in Washington. Who writes the rules everywhere else?Nvidia, Anthropic and OpenAI broke lobbying records. Why companies and workers without lobbyists must speak up while AI rules are drafted.Read ↗
All 27 articles in the archive ↗